Smoking during pregnancy has significant health and cost consequences. Existing interventions have limited impacts and we need novel interventions. Previous economic evaluations of smoking cessation (stop smoking) interventions for pregnant women are limited to single factors, which do not in isolation have enough impact to address smoking cessation targets (the UK government aims to reduce smoking from 10% to 6% by 2023).
To inform the development of more appropriate interventions, we developed the Economics of Smoking in Pregnancy: Household (ESIP.H) model, This provides a more in-depth estimation of the the life-time cost-effectiveness of smoking cessation interventions aimed at pregnant women. This is the first model to also consider partners who smoke and how many cigarettes they smoke per day.